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I am blonde/blue-eyed and light-to-medium skin tone. I bought the tanner in DARK because I wanted to look tan~ The application is easy because it is a tinted lotion (I apply with a latex glove) and it develops nicely. I put it on before bed and the tint washes off in my morning shower, but I am still left with a nice natural color. Not orangey at all. A slight "self-tanner" smell, but not as strong as many. Very happy and will order again!
In my opinion this is the best self-tan lotion on the market.
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