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Semi-Matte Lipstick



PERFECT POUT is a creamy, lip smoothing lipstick with a long-lasting semi-matte finish.

A curated edit of Hailey’s favourite lip shades, high-coverage pigments deliver a visibly fuller, flawless finish with no shimmer or frosting.

The rich, velvety formula glides across the lips to deliver full coverage in a single stroke. Stays in place comfortably on the lips without smudging, caking or flaking.

Available in five shades: Bondi (Nude), Bendo (Dusty Pink), Bossa Nova (Deep Nude), Betty B (True Red), Bae (Dark Red)

“I created PERFECT POUT to be a modern take on the standard matte-lipstick and love that the semi-matte formula helps it glide over my lips a little easier! The coverage is rich and creamy and just perfect for crafting a statement lip. It gives me a luxurious pout in every delectable shade, my favourite beauty bag lipstick staples. It is also the perfect size for throwing in your tote bag or clutch!” - Hailey Baldwin

How to use

Apply to clean lips and fill in lips from the centre out


C12-15 Alkyl Benzoate, Mineral Oil (Paraffinum Liquidum), Ethyl Palmitate, Microcrystalline Wax (Cera Microcristallina), Ceresin, Tocopheryl Acetate, Phenoxyethanol, Diisostearyl Malate.  May contain (+/-):  Mica, Red 7 (CI 15850:1), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891)

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