Beauty News - Beauty
Annoucement: Hailey Baldwin for ModelCo
Are you ready to join #TheBeautySquad?
What do you get when you combine one of social media’s hottest ‘It’ girls with an iconic Australian Beauty brand? The ultimate edit of uber-cool cosmetics and face-perfecting products you simply can’t live without.
We are thrilled to share the announcement of our latest celebrity collaboration – Hailey Baldwin for ModelCo. The uber cool celebrity it girl joins ModelCo as our latest muse, and will release her own Hailey Baldwin for ModelCo colour cosmetics product range.
Designed in collaboration with ModelCo CEO and Founder Shelley Barrett, the high-end limited edition cosmetic collection will be launched by Hailey herself in Sydney this November 2016. The range will available exclusively on ModelCo’s online store and through retailer Mecca Maxima.
In the lead up to the exciting release, Hailey has launched #thebeautysquad alongside ModelCo to share exclusive updates and a product pre-release with her fans.
“The Hailey Baldwin for ModelCo range is all about my signature go-to beauty products. I have always loved the world of beauty and was thrilled to be given the chance to show my creativity by collaborating with a cult-cool brand like ModelCo. I feel that ModelCo has a modern, innovative approach to beauty and I love that my fans can now create my personal beauty style. My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas” said Hailey Baldwin.
Hailey joins an impressive list of past ModelCo ambassadors including Aussie Icon Elle Macpherson, Dannii Minogue, Cheyenne Tozzi and most recently Rosie Huntington-Whiteley. ModelCo Founder and CEO Shelley Barrett, a former model agent, prides herself on identifying up and coming talent that will resonate with her customers:
“Hailey epitomises raw beauty and has a look which is very edgy, modern and cool. I felt compelled to join forces and bring Hailey’s fresh take on beauty to her many fans around the world. It was inspiring to work with her on this project and inject a renewed, contemporary feel to the ModelCo brand.”
Make sure you join Hailey’s #TheBeautySquad HERE